Online marketing - what I can do for you...
The truth
We all know what good customer service is and the dramatic effect that it has on one's perception of a company. I know from experience that it's very difficult to take a step back and look at one's own organisation and ask - 'Do we deliver a great customer service and do we do enough to make sure our customers return to us?'
Having had more than 10 years consulting experience, and five years as an internet marketing consultant, I will help you answer those questions and show you how to improve your company's performance.
I will help you increase the number of customers contacting you via your website using two main strategies:
Optimise your website
To optimise your site I will analyse its structure, content and usability to help you take advantage of traffic from search engines and directories. I will focus on your core offer and build an optimised site around that offer. This is what your competitors will be doing and so should you.
Online marketing
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Pay-per-click (PPC) - Many thousands of untrained people lose enormous amounts of money on PPC advertising. I can set-up and train you to really make money through this medium and turn browsers into buyers
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Press releases - Online press releases can give you a marked boost in your rankings and are an excellent way of increasing your brand awareness
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Directories - Online directories play an important part in determining where you are ranked by the search engines. A few simple entries in the right places can make a huge difference