dain internet marketing

Five keys to internet marketing...

1. Keyword analysis - What do customers type into search engines to find your product or service? How competitive are your keywords?

Site optimisation

• Is your site sticky? Do you have a call to action?
  
• Keyword density- ensure that you mention your keywords in the body of your page
  
• Metatags – remember to put your keywords in your title tag
  
• Headings, structure & content – must read like a narrative
  
  

2. Pay-per-click

• Keywords twice – once in the title, once in the body
  
• Landing page must be relevant
  
• Don’t go for top position – people click on your ad but carry on looking
  
  

3. Relevant inward links

• Related sites, forums & blogs
  
• Dmoz & Yahoo directories
  
• Yahoo – ThomsonLocal.com
  
• Google Maps Local – business finder
  
  

4. Email campaigns – make sure the names on your list have opted-in

• In house
  
• Purchased lists
  
• Not too flashy with limited html, use text to get through spam filters
  
• Newsletters
  
  • Monthly or quarterly
    
  • White papers
    
  • Offer free helpful advice
    

5. Press releases/ articles/ blogs

• Issue a keyword rich press release that includes a link to your site
  
• Lots of PR websites are very good (e.g. www.prwebdirect.com) and distribute to Google, Yahoo, MSN news services
  
• Blogs (web log/diary) help businesses communicate with their customers