dain internet marketing

A little less than a month ago, Google announced that it might shut down Google.cn and its offices in China.  The search giant may not be giving up on the country entirely, however, as a new report has indicated that it's part of a group attempting to invest in a large Chinese media and advertising company.

According to George Chen and Melanie Lee, Disney is leading a consortium that includes Google, and said consortium would like to buy a 30 or 40 percent stake in Bus Media for about $100 million.  Negotiations are supposed to be in progress right now.

Such an investment could be a smart move, considering that notable entities like CCB International, China Renaissance Capital Investment, IDG, and the Yangtze Fund have all put some money behind Bus Media.

Bus Media apparently enjoys the support of China's government, too, as it's "the exclusive partner of state broadcaster CCTV and the official Xinhua news agency for in-bus media content and advertising."

But that brings us back to the touchy issue of Google, China, and censorship.  Whether Google's changing its attitude or has found some solution that complements its moral stand remains to be seen.

Related Articles:

> Google Partners With NSA On Cyber Attack Analysis

> China Won't Stand In The Way Of Google's Android Business

> Bill Gates Sides With Ballmer, MSFT On China

This could be the year of the display ad. That's not to say that display ads aren't prevalent every year, but Google has only been involved with that for a little while, and if analysts' projections are accurate, this will be the year that Google's display ad business tops $1 billion in sales.

Last summer, Google CEO Eric Schmidt suggested that display ads would be Google's next big billion-dollar business. According to BusinessWeek, a Barclays Capital analyst says display ads will account for about 4% of Google's total sales in 2010. This would be a 40% increase from their contribution in 2009. BW's Douglas MacMillan reports:

Sales of video and banner ads on YouTube, the world's most popular video site, are expected by analysts at Barclays to contribute the bulk of Google's display revenue this year, about $700 million. And with DoubleClick, Google acquired a technology that handles the placement of display ads on sites across the Web. "Display is now a key business for us," says Susan Wojcicki, Google's vice-president of product management and one of the company's earliest employees.

Neal Mohan, the executive in charge of Google's display business, says Google will draw on its strength in search-related advertising to expand in display. It became the leader in search by using algorithms to help it know which ads to place where. "Our goal is to bring the science of search to the art of display," Mohan says.

Advertisers will probably not be shy about getting on board with that. "Research has shown that exposure to both search and display ads from the same advertiser results in a 22 percent increase for conversion rates over search alone," Rich Kahn, CEO of display ad provider eZanga told WebProNews last year.

Back in November, Google announced its acquisition of Teracent, a provider of "intelligent dynamic display advertising". It provides machine-learning algorithms, which can create customized display ads based on thousands of different creative elements.

"Teracent's technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, messages or colors," Google said. "These elements can be optimized depending on factors like geographic location, language, the content of the website, the time of day or the past performance of different ads."

Before that announcement, Google launched a tool to measure the impact of display ad campaigns across the Google Content Network called Campaign Insights, which Google says can give reliable data about how a campaign has raised brand awareness or active user interest in a particular product or service. Google has also repeatedly added new templates  for advertisers to use when constructing their creative.
 

Related Articles:

> Does Size Matter in Display Advertising?

> Google Launches New Display Ad Measurement Tool

> Google Launches New Templates for Display Ads

Super Bowl XLIV had numerous memorable moments: the onside kick, the missed field goal, the Garçon drop, and the truly horrendous half-time show to name a few. But, for many viewers Super Bowl commercials leave the same lasting impact as the game itself, as they should with a price tag of $3.01 million per 30 seconds.

This year we saw a plethora of the same companies advertising: Budwesier, Bud Light, Coke, Go Daddy, Doritos, Monster.com, Snickers… etc. Last night we wrote about a newcomer to the Super Bowl advertising scene, Google. One company that normally would’ve been in that list, Pepsi, decided to forgo a Super Bowl commercial this year and focus their advertising budget on Social Media.

In case you missed any of the commercials, you can view them below. Be sure to leave a comment telling us which one was your favorite. (Please note: I've omitted movie trailers and TV show commercials)

So which Super Bowl commercial was your favorite? Let us know.

eBay is starting a new series of events to help small businesses and part-time eBay sellers "accelerate their businesses" on eBay, which has 90 million active users. The series is called eBay: On Location, and has dates set for Atlanta, Dallas, Chicago, and San Jose.

"eBay sellers are creative entrepreneurs who understand that eBay’s global reach and dynamic marketplace offer the ideal setting to start and build a business online," says eBay Marketplaces President Lorrie Norrington. "We invite our sellers to eBay: On Location to connect with each other and to take the next step in making their eBay businesses even more successful."

The goal of the series of events appears to be to let sellers network with one another and share ideas for maintaining a successful eBay business. There are also courses on "top seller secrets", productivity to boost sales and reduce costs, and utilizing social media to drive sales.

"eBay sellers have become savvier about how to use eBay in ingenious ways," says Jim Griffith, eBay senior manager, Seller Strategy and Dean of Education. "eBay: On Location is a great way for the seller community to come together and share those strategies—and learn something new from experts."

They are only letting in 500 people per event, and registration is offered on a first-come, first-served basis. It costs $45 to get in.


Related Articles:

> eBay to Make Changes to Seller Fees

> eBay Fined $2.6 Million Over LVMH Sales

> eBay Previews Possible Geotargeting Feature For Sellers